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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

May 24, 2017

Agency:

Using augmented reality app to hack political campaigning media to provide long-form unbiased information. Great innovative way of gaining media inches.

May 23, 2017

An interesting piece of research by Harvard Business School on how B Corps (like us!) step in to guarantee a focus on the long-term where culture and law prioritise short term thinking. 

May 20, 2017

At Humankind Research we're passionate about recyclable packaging and love working on innovation and NPD projects that prioritise consumers AND the environment. So we're delighted to see Dame Ellen MacArthur launch a competition to reduce plastic waste in packaging.

May 19, 2017

Agency:

Great digital innovation from Amnesty International. Interesting in an era of fake news.

May 18, 2017

Interesting use of live streaming but what we really liked was the explicit call out as to why the brand is doing this. "If we (kids) are not outside playing, we won't be getting dirty clothes, bad news for OMO"

May 15, 2017

Agency:

 Great innovation for virtual campaigning where real life campaigning isn't safe or practical, using the 'add location' tool on Instagram to gather voices (or rather images) together. We love this as an answer to the 'what can I actually do from here' question of the f...

May 8, 2017

Agency:

How does a brand or corporate communicate the positive impact it makes on society without being accused of purpose washing?

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