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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

June 30, 2017

So for readers outside the USA Brawny has a 40 year history of having a strong man in red lumberjacks on pack (their Marlboro Man if you like), but this year changed things up creating a huge stir by switching to a woman on pack. Surprisingly controversial. It even mad...

June 30, 2017

Agency:

We're not entirely sure what we think of this one, it was aired during the Super Bowl (which in itself is a commitment), interesting change for a luxury car brand and perhaps the medium means that new people were hearing what feels to many like a bit of an old message....

June 30, 2017

The issue of the day: a divided society. The execution really captures the zeitgeist and does inclusivity in a way Pepsi certainly didn't! Great stuff Heineken. Now let's have a beer and discuss.

June 30, 2017

We always talk here about how hard it is to imagine an alternative future, and this now-centricity is one of the things really holding people back from deeper engagement in the environment debate. This does a brilliant job of illustrating 'the new way of living' throug...

June 20, 2017

Today is world refugee day – well worth recognising in itself.  But it is the language used by the UN to describe the day that really caught our attention:

“celebrating the courage, strength and determination of women, men and children who are forced to flee their homel...

June 19, 2017

We were interested last week to hear M&S talking about the importance of viewing customers not through the lens of the M&S brand, but as people in their own right.

https://www.marketingweek.com/2017/06/14/ms-customers-lens-brand/

This really chimes with how we think...

June 15, 2017

The quest for innovation in charity fundraising is ongoing. The prize is clear: the most successful engagement platforms can raise literally tens of millions of pounds, with the Macmillan Coffee Morning and Cancer Research UK’s Race for Life the standout examples. With...

June 14, 2017

Agency:

Costa Sunglasses - don't fear the fin. Using survivors of shark attacks to tell a pro-conservation message. Kind of reminds me of this great WWF poster from 2010. In this case the image really does say 1000 words.

June 14, 2017

We know many mainstream audiences find 'system change' messaging difficult to process and get tied up in the complexities and seeming impossibility of the mission, but this animation really feels like it cracks it.

June 5, 2017

We have always believed in people centric research and our innovation process is very much predicated on a human-centric design approach.  We loved seeing some of these circular economy innovations in the Guardian, centred on helping people with the problem of waste....

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