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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 26, 2017

From our long experience researching sustainability and social good with consumers, it's clear that we need to use consumer language, avoiding the overly technical or arguments that only work within a small group of like-minded people.

So this blog really resonated. We...

July 21, 2017

A few weeks ago I went along to an event called ‘Families + Social Good’ here in London, presented by Johnson & Johnson and the UN Foundation. It brought together passionate experts and advocates, to share ideas and inspire action to tackle some of the world’s most cri...

July 18, 2017

We've seen a lot of the breaking the echo-chamber thinking recently - from Heineken to Wall Street Journal's Blue Feed Red Feed experiment. Obviously finding ways of healing the divides is a top priority at the moment and it's interesting  thinking about how to 'open m...

July 7, 2017

Such a joyous and emotional celebration of women's sport - going far beyond just the functional or practical benefits of working out.

July 7, 2017

A great subverting of how we're accustomed to seeing beneficiaries portrayed. Such a powerful ad!

July 7, 2017

Innovation from the Big Issue - building on their legacy of support for homeless people.

July 7, 2017

An interesting innovation from The Body Shop and Airlabs - removing pollution at London bus stops. 

July 7, 2017

A lovely video and a very credible space for Microsoft to be playing in.

July 7, 2017

We love what happens when brands and the third sector work together - this is a really smart way of getting the Alzheimer's Research UK message out to a younger audience.

July 7, 2017

We all know about fragmented media and the fact that many potential beneficiaries of a charity or trust will never seek out its services proactively. Refuge responded to this challenge by using a famous beauty vlogger to get its message to teenage girls. 

July 7, 2017

 Super brand-relevant way for Durex to get behind Earth Hour. Lovely idea!

July 7, 2017

A lovely, positive story - great work Rethink for backing this, and ultimately finding "Mike"! And how's this for further inspiration: the two men ran the London Marathon together for another mental health charity.

July 7, 2017

A great example of insight-led communications: research showed that people in emotional distress are bombarded with messages telling them to talk, when in fact that is often the last thing they want to do...  what they really want is someone who will listen.

July 6, 2017

A simple innovation helping India's children wash their hands. A great example of social purpose delivered in a way that is socially impactful and clearly consistent with the brand. 

July 6, 2017

Taking on the very salient issue of unequal voting access in the US.

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