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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

August 23, 2017

As a busy new agency, we often find ourselves out and about between meetings and events, and we've been increasingly dismayed at the ubiquity of single use plastic bottles, cups and straws across the UK's cafes, bars and restaurants. So we were delighted to see Borough...

August 22, 2017

An idea that leverages more than a few social stereotypes, but great for any car manufacturer to be thinking about how to make driving safer. 

August 11, 2017

A heart-warming video from one of the increasing number of brands promoting openness and inclusivity when it comes to sexuality. 

August 4, 2017

We're always happy to see celebrities lending their voice to make environmental campaigns sexy - here, Brita have enlisted Lily Cole and Henry Holland in their campaign against single use plastic bottles. The potential impact of this is huge, and it's a totally credibl...

August 1, 2017

The story here is certainly irreverent, but the message about recycling from the Coca-Cola company is very welcome. It is interesting too to see the portfolio brand communicated to consumers - a route we've seen taken by other organisations for communication around sus...

August 1, 2017

Donald Trump’s recent decision to withdraw the US from the Paris climate accord was met with dismay around the world. Amongst the gloom though, it was heartening to see a range of companies stepping in to signal their continued commitment to the environment. They have...

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