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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

October 26, 2017

Yesterday we went along to an event to celebrate 2 years of B Corps in the UK. The evening brought together lots of different UK B Corps, and left us feeling inspired and proud to be part of such a movement.

Below are just a few reflections we had, as we were updat...

October 22, 2017

A powerful campaign from sanitary towel brand Libresse, challenging head on the public squeamishness at periods and period blood. 

October 10, 2017

We were interested to see yesterday's Nobel Prize for economics awarded to Richard Thaler, the so-called father of nudge theory. Key to his thinking is the fact that gut instincts can often overrule rational choices - a retort to the image of rational economic man prev...

October 2, 2017

We were recently interviewed for Campaign on the current status of the Social Purpose conversation: link below:

http://www.campaignasia.com/article/chief-ethical-officer-your-next-recruit/439791

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