Humankind Research's news, thoughts and views
Advertising and innovation from charities and purposeful brands
March 9, 2018
I LOVE Ovo's launch ad, for so many reasons. But of course I'm the target audience, so how do we think it might link to an ever more disengaged public audience?
We think it taps into three things brilliantly well...
1) It makes a tangible link between climate change and...
We were pleased to have some of our recent proprietary research cited in this article by Molly Anders of Devex