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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

October 23, 2018

A brilliant ad from Nike Mexico, with a similar high energy to Da Da Ding, showing girls and women enjoying the visceral fun of sport despite society's restraints 

October 23, 2018

Although we've seen the 'social experiment' format a lot in recent campaigns, Bodyform's latest ad highlights an important facet of tackling gender issues - bringing boys (and men) into the conversation

October 23, 2018

A little over a year old, this ad marks a major shift in the Brazilian beer brand's marketing - tackling its sexist past head on by giving a group of female artists license to literally "tear up" old campaigns and redesign them through their own eyes. A positive step i...

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