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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

November 29, 2019

At Humankind, we think about how our actions as consumers and the actions of businesses contribute to climate change and environmental damage pretty much every day. Often it’s the obvious and visible things people worry about - flying, eating meat, plastic waste, but w...

November 26, 2019

We love this new ad from Movember focussed on encouraging young men to reach out to each other. We're increasingly working on projects focussed on this cohort of men and their health, particularly mental health - and this feels like a really exciting contribution to th...

November 21, 2019

This month we loved the ‘Pay Gap Pound’ project by Mr President and SheSays.

Nearly 50 years after the Equal Pay Act, the gender pay gap still exists. The Pay Gap Pound initiative launched on November 2nd, the day that women in the UK effectively stop being paid compare...

November 21, 2019

Image: Ariel Molina/EPA

At Humankind we carry out lots of research understanding how people think and feel about social issues, including the climate crisis. In line with thinking from lead behavioural economists, we find that typically people struggle to be motivated b...

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