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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 1, 2017

Simple and straight to the point. It feels like inclusivity and diversity has taken the place of gender and female empowerment as hot topic for Social Purpose brands (see that wonderful Heineken ad). Obviously not surprising in today's political environment, even in Ca...

June 30, 2017


We're not entirely sure what we think of this one, it was aired during the Super Bowl (which in itself is a commitment), interesting change for a luxury car brand and perhaps the medium means that new people were hearing what feels to many like a bit of an old message....

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