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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

June 30, 2017

So for readers outside the USA Brawny has a 40 year history of having a strong man in red lumberjacks on pack (their Marlboro Man if you like), but this year changed things up creating a huge stir by switching to a woman on pack. Surprisingly controversial. It even mad...

July 20, 2015

A couple of years old now but still relevant. Perhaps as interesting for the backlash it caused (see here) as the ad itself.  It feels like another great example of positive norms, especially when only 25 countries in the world allow same sex adoption, many of whi...

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