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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

April 25, 2018

The narrative of the damaging role played by ‘clicktivism’, or online activism, is well established, and only intensifying as the likes of Change.org, 38 Degrees and Avaaz gain prominence. It focuses on the illusory nature of online actions as a force for change, allow...

May 19, 2017


Great digital innovation from Amnesty International. Interesting in an era of fake news.

May 15, 2017


 Great innovation for virtual campaigning where real life campaigning isn't safe or practical, using the 'add location' tool on Instagram to gather voices (or rather images) together. We love this as an answer to the 'what can I actually do from here' question of the f...

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