Humankind Research's news, thoughts and views
Advertising and innovation from charities and purposeful brands
May 23, 2017
An interesting piece of research by Harvard Business School on how B Corps (like us!) step in to guarantee a focus on the long-term where culture and law prioritise short term thinking.
May 8, 2017
How does a brand or corporate communicate the positive impact it makes on society without being accused of purpose washing?