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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

May 23, 2017

An interesting piece of research by Harvard Business School on how B Corps (like us!) step in to guarantee a focus on the long-term where culture and law prioritise short term thinking. 

May 8, 2017

Agency:

How does a brand or corporate communicate the positive impact it makes on society without being accused of purpose washing?

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