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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 3, 2017

Great app, fits well with the brand.

July 3, 2017

Using a digital platform that is already engaging millions to build connection to the Syrian crisis.

July 3, 2017

We love some of the innovations in sustainability design, and this feels like well thought out useful packaging.

July 3, 2017

Video gaming for charity fundraising, what a fantastic way of engaging a young (male) target using micro-donations.

June 5, 2017

We have always believed in people centric research and our innovation process is very much predicated on a human-centric design approach.  We loved seeing some of these circular economy innovations in the Guardian, centred on helping people with the problem of waste....

May 24, 2017

Agency:

Using augmented reality app to hack political campaigning media to provide long-form unbiased information. Great innovative way of gaining media inches.

May 19, 2017

Agency:

Great digital innovation from Amnesty International. Interesting in an era of fake news.

May 15, 2017

Agency:

 Great innovation for virtual campaigning where real life campaigning isn't safe or practical, using the 'add location' tool on Instagram to gather voices (or rather images) together. We love this as an answer to the 'what can I actually do from here' question of the f...

April 11, 2017

Taps into the small change mentality whilst using some great digital innovation

November 25, 2016

Agency:

20 minutes of action for change, inspired by the case where a father argued against his son's 20 year jail sentence for rape or '20 minutes of action' in his words. It's worth looking at everything else that went on around this, including the day itself (25th November)...

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