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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 1, 2017

Simple and straight to the point. It feels like inclusivity and diversity has taken the place of gender and female empowerment as hot topic for Social Purpose brands (see that wonderful Heineken ad). Obviously not surprising in today's political environment, even in Ca...

May 15, 2017


 Great innovation for virtual campaigning where real life campaigning isn't safe or practical, using the 'add location' tool on Instagram to gather voices (or rather images) together. We love this as an answer to the 'what can I actually do from here' question of the f...

November 25, 2016


20 minutes of action for change, inspired by the case where a father argued against his son's 20 year jail sentence for rape or '20 minutes of action' in his words. It's worth looking at everything else that went on around this, including the day itself (25th November)...

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