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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 18, 2017

We've seen a lot of the breaking the echo-chamber thinking recently - from Heineken to Wall Street Journal's Blue Feed Red Feed experiment. Obviously finding ways of healing the divides is a top priority at the moment and it's interesting  thinking about how to 'open m...

July 3, 2017

Loving the new Social Norming angle from Lynx / Axe, fits much better with the Unilever Unstereotype initiative. 

July 3, 2017

Great app, fits well with the brand.

June 30, 2017

So for readers outside the USA Brawny has a 40 year history of having a strong man in red lumberjacks on pack (their Marlboro Man if you like), but this year changed things up creating a huge stir by switching to a woman on pack. Surprisingly controversial. It even mad...

June 30, 2017

Agency:

We're not entirely sure what we think of this one, it was aired during the Super Bowl (which in itself is a commitment), interesting change for a luxury car brand and perhaps the medium means that new people were hearing what feels to many like a bit of an old message....

June 30, 2017

The issue of the day: a divided society. The execution really captures the zeitgeist and does inclusivity in a way Pepsi certainly didn't! Great stuff Heineken. Now let's have a beer and discuss.

June 14, 2017

Agency:

Costa Sunglasses - don't fear the fin. Using survivors of shark attacks to tell a pro-conservation message. Kind of reminds me of this great WWF poster from 2010. In this case the image really does say 1000 words.

June 26, 2014

 A few years old, but launched during the 'summer of female empowerment' when everyone had gender on the agenda. The message is about the (damaging) power of social norming, and in itself is trying to use media for positive social norming. Nice.

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