CONSUMER BRANDS & CREATIVE AGENCIES

In line with the B Corp ethos, one of our foundational beliefs is in the potential for corporates and brands to affect real and lasting change in the world. We work to help maximise the social and commercial impact of companies who want to make a positive contribution. 

We design every project to best fit the brief, drawing on our qualitative research tools including face to face, digital research, stakeholder collaboration, workshops and many other methodologies.  We also deliver mixed methodology projects working alongside our associate specialists in quant, semiotics and ethnography.  

Please contact us directly at hello@humankind-research.com to discuss further; whether you have a written brief or just have an idea for a project, we can help.

CREATIVE DEVELOPMENT

We take a developmental approach to comms research, ensuring optimal impact of the finished work.  Speed is often of the essence when it comes to creative development, so we use nimble methodologies that deliver insight into your target’s response to your campaign messaging often within a week.

DEFINING PURPOSE

Wherever you are on your sustainability or purpose journey, we help you identify  the authentic golden thread linking your various certifications, programmes and activities, creating a coherent story for differentiation in the eyes of consumers.

STAKEHOLDER

ENGAGEMENT

So many companies do great things that their internal stakeholders don't know about. Much evidence shows the impact of communicating purpose and values internally on recruitment and retention. We help build an internal strategy and create shareable assets, from workshops to videos and books, that highlight the benefits of your work. 

NPD & POSITIONING

We work on the full product journey from category exploration and innovation to concept development,

positioning and packaging.

We contextualise all our research in consumer behaviour using a range of ethnographic tools and other approaches to explore how the product really fits in its users' lives.

PROGRAMME OPTIMISATION

We explore sustainability activities and programmes ethnographically with beneficiaries and stakeholders to maximise impact. We also use our expert network to ensure your CSR and social purpose programmes are chiming with development priorities.

+44(0)207 117 2685

London, UK