CONSUMER BRANDS & CREATIVE AGENCIES
In line with the B Corp ethos, one of our foundational beliefs is in the potential for corporates and brands to affect real and lasting change in the world. We work to help maximise the social and commercial impact of companies who want to make a positive contribution.
We design every project to best fit the brief, drawing on our qualitative research tools including face to face, digital research, stakeholder collaboration, workshops and many other methodologies. We also deliver mixed methodology projects working alongside our associate specialists in quant, semiotics and ethnography.
Please contact us directly at firstname.lastname@example.org to discuss further; whether you have a written brief or just have an idea for a project, we can help.
We take a developmental approach to comms research, ensuring optimal impact of the finished work. Speed is often of the essence when it comes to creative development, so we use nimble methodologies that deliver insight into your target’s response to your campaign messaging often within a week.
Wherever you are on your sustainability or purpose journey, we help you identify the authentic golden thread linking your various certifications, programmes and activities, creating a coherent story for differentiation in the eyes of consumers.
So many companies do great things that their internal stakeholders don't know about. Much evidence shows the impact of communicating purpose and values internally on recruitment and retention. We help build an internal strategy and create shareable assets, from workshops to videos and books, that highlight the benefits of your work.
NPD & POSITIONING
We work on the full product journey from category exploration and innovation to concept development,
positioning and packaging.
We contextualise all our research in consumer behaviour using a range of ethnographic tools and other approaches to explore how the product really fits in its users' lives.
We explore sustainability activities and programmes ethnographically with beneficiaries and stakeholders to maximise impact. We also use our expert network to ensure your CSR and social purpose programmes are chiming with development priorities.