London, UK

+44(0)207 117 2685

CHARITIES AND

NOT FOR PROFITS

It was the founders' passion for charity sector research that brought them together to form Humankind Research, bringing best-in-class sharp commercial thinking to the 3rd sector. Formed on core principles that prioritise bringing value and impact to charities, we use our many years of research experience to design creative effective approaches to get the most out of your budget.

We design every project to best fit the brief, drawing on our qualitative research tools including face to face, digital research, stakeholder collaboration, workshops and many other methodologies.  We also deliver mixed methodology projects working alongside our associate specialists in quant, semiotics and ethnography.  

Please contact us directly at hello@humankind-research.com to discuss further; whether you have a written brief or just have an idea for a project, we can help.

In an ever changing and increasingly competitive environment you need to know who you are talking to and how to connect with them... we provide end to end audience identification and profiling solutions that help you be donor-centric in your strategy and communications. 

COMMS OPTIMISATION

We take a developmental approach to comms research, ensuring optimal impact of the finished work.  Speed is often of the essence when it comes to creative development, so we use nimble methodologies that deliver insight into your target’s response to your campaign messaging often within a week.

FUNDRAISING

INNOVATION

We have a bespoke framework for our innovation process working on human-centric design principles and putting audience at the front of the funnel. Our toolkit includes co-creation workshops, collaborative stakeholder methodologies and iterative prototyping to understand the potential of new ideas.

AUDIENCE SEGMENTATION

AUDIENCE IMMERSION

Helping your team break out of the echo chamber and spend time with your audience and donors - living in their shoes, finding out what they think, feel and do in their day-to-day lives. We can set up immersion sessions, run training beforehand and facilitate post-immersion workshops to share learnings and think about the implications. 

PUBLIC

CAMPAIGNS

We use a think, feel, do framework to explore campaign asks in realistic context, going beyond just the focus group room. We help you build bridges to empathy around your charity’s key issues, maximising the impact of campaigns.

PROGRAMME DESIGN

From programme development to MEL we use a people-first framework to help you connect with and better serve your beneficiaries. We take a positive learning approach to maximise impact. 

We have many years’ experience working with traditionally hard-to-reach groups, from prisoners in the UK, to migrant girls in Nepal and Myanmar.