Audi - Daughter


We're not entirely sure what we think of this one, it was aired during the Super Bowl (which in itself is a commitment), interesting change for a luxury car brand and perhaps the medium means that new people were hearing what feels to many like a bit of an old message. We have certainly heard audiences say that re-iterating the problem is the easy bit, the tougher challenge is to re-imagine an alternative future, and a solution pathway. That said, a public declaration of 'equal pay for equal work' is a start.

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