The Conscious Advertising Network is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.
The aims of CAN are ambitious and wide-ranging:
Ad fraud should be eradicated
The industry and content it produces should be as diverse as we are
Neither hate speech nor deliberately misleading ‘fake news’ should be funded by brands
Consent should be informed and people seen as active participants in their online experience
And, as forms of advertising to or around children evolve, so should the safeguards to their wellbeing
By signing up to the network, we're making a commitment to embed these considerations into our work: as a research agency, we make recommendations on clients' advertising and are in regular conversation with brands about how they present themselves.
Part of being a signatory is also talking about CAN - spreading the word to as many people and organisations as possible. And as the principles of CAN are those we already hold, we're happy and proud to shout about them from the rooftops.
To find out more about CAN and how you can become a signatory, visit their website.