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London, UK

Maltesers - New Boyfriend

December 16, 2016

 

Well done Mars. 20% of people in the UK have a disability, a statistic that is clearly not represented on screen or in advertising. Another fantastic unstereotype piece of comms using humour to break the ice and remind viewers that disabled people are just the same as them - a nice change to the 'superhuman' portrayal which has become so prevalent.

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