Sustainability
& Environment
We regularly explore engagement with climate change and the environment for charities and campaigning organisations; as well as working with corporates to understand consumer response to sustainability initiatives and behaviour change initiatives. A specialist approach to this sector enables us to overcome performative responding and ‘socially correct’ answers, to identify what really encourages people to think, feel, act and engage for a healthier planet.
Key considerations and approaches in this space include:
Storytelling: with expertise built up from the earliest days of purpose-led marketing, we’re specialists in helping tell the stories of sustainability to win at both the emotional and rational levels. We use semiotic techniques for cross-sector mapping, alongside other sources of inspiration about ‘what works’; and explore different messages and formats to inform authentic and powerful stories of your brand’s sustainability activities.
Product testing: consumers want more sustainable options, but rarely want to sacrifice quality. We’re experts at using experiential stimulus to test more sustainable products and packaging to uncover what people really think, what they’re likely to buy, and the impact on brand and product perceptions.
The say/do gap: a key consideration when researching an area for which there is a socially correct ‘right answer’, we take steps to ensure research reflects authentic behaviour as much as possible. This might involve considering the balance of individual vs. group methodologies, more ethnographic techniques, keeping people in ‘system 1’ mode as much as possible, and forcing trade-offs.
Recent work
Recent clients
