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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

November 29, 2019

At Humankind, we think about how our actions as consumers and the actions of businesses contribute to climate change and environmental damage pretty much every day. Often it’s the obvious and visible things people worry about - flying, eating meat, plastic waste, but w...

November 26, 2019

We love this new ad from Movember focussed on encouraging young men to reach out to each other. We're increasingly working on projects focussed on this cohort of men and their health, particularly mental health - and this feels like a really exciting contribution to th...

November 21, 2019

This month we loved the ‘Pay Gap Pound’ project by Mr President and SheSays.

Nearly 50 years after the Equal Pay Act, the gender pay gap still exists. The Pay Gap Pound initiative launched on November 2nd, the day that women in the UK effectively stop being paid compare...

November 21, 2019

Image: Ariel Molina/EPA

At Humankind we carry out lots of research understanding how people think and feel about social issues, including the climate crisis. In line with thinking from lead behavioural economists, we find that typically people struggle to be motivated b...

September 4, 2019

It's great to see Cadbury is raising awareness on an issue we’ve understood first hand through our research. We hope this marks a deep, longstanding partnership, not just a one-off campaign

August 27, 2019

We often advise our purpose clients to walk the walk not just talk the talk, and it is only fitting that we should hold ourselves up to the same standards. As such, from the start, we have prided ourselves on putting people first in everything we do; from volunteering...

March 13, 2019

The Conscious Advertising Network is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.

The aims of CAN are ambitious and wide-ranging:

  • Ad fraud should be eradicated

  • The indu...

December 6, 2018

As a B Corp, we're always keen to get the message out there about a better way of doing business that also incorporates social and environmental good. And in recent months it has seemed like more and more people are switching on to this too. From business leaders to ce...

November 19, 2018

Alongside panellists from Mercy Corps and Devex, Tom recently took part in the first episode of a new podcast series for Bond, the UK network for organisations working in International Development. The episode focussed on the recent media scandals to hit the ID sector,...

October 23, 2018

A brilliant ad from Nike Mexico, with a similar high energy to Da Da Ding, showing girls and women enjoying the visceral fun of sport despite society's restraints 

October 23, 2018

Although we've seen the 'social experiment' format a lot in recent campaigns, Bodyform's latest ad highlights an important facet of tackling gender issues - bringing boys (and men) into the conversation

October 23, 2018

A little over a year old, this ad marks a major shift in the Brazilian beer brand's marketing - tackling its sexist past head on by giving a group of female artists license to literally "tear up" old campaigns and redesign them through their own eyes. A positive step i...

September 28, 2018

We love this video from our friends at Catsnake - a lovely way of making recycling emotive!

June 13, 2018

After a year spent as a 'pending' B Corp - our provisional driving licence so to speak, as companies need to be over a year old before they can gain official status - we've now been accredited as a fully fledged B Corporation. This accreditation recognises our strong t...

April 25, 2018

The narrative of the damaging role played by ‘clicktivism’, or online activism, is well established, and only intensifying as the likes of Change.org, 38 Degrees and Avaaz gain prominence. It focuses on the illusory nature of online actions as a force for change, allow...

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