Cancer Research UK: Digital Influence Project Report

Throughout 2024, Humankind worked with Cancer Research UK to use a mixture of digital self-ethnography and group discussions to explore young people’s exposure to the marketing of cigarettes, vapes, unhealthy food/drink, and alcohol. Our participatory qualitative approach centred young people’s experiences and views in the discussion around exposure. The Cancer Research UK team have done a brilliant job of integrating our findings as part of their Digital Influence Project report. We are immensely proud to see the work come to life in this way, and are hopeful that the findings and policy notes inspires the UK government and regulatory bodies to take the actions outlined in the policy note. A huge thank you to our direct clients, Kimberley Neve and Aleks Saunders, for the opportunity to support on this critical research!