HUMAN INSIGHT THAT MAKES GOOD THINGS HAPPEN
At Humankind Research we use people-first methodologies and use a full suite of qualitative research tools to uncover what your target audience think, feel and do. Our experience ranges from comms development in the U.K. to understanding lives of marginalised girls in Sierra Leone, and spans a huge range of targets, regions and topics.
We love new challenges and working with organisations who share our commitment to better business and positive change. Get in touch to find out how we might be able to help.
COVID-19 update: we are fully open for business throughout the crisis. With much of our research already being remote and online, and with a remote working model in place since we launched, we would be happy to advise on any research taking place in this new context.
OUR PURPOSE: to use research to amplify the impact of communications, products and programmes for the benefit of people and planet.
CHARITIES & NOT FOR PROFITS
We provide innovative approaches to bring cost effective research to charities and not for profits. We use our sector expertise to help inform public audience and beneficiary strategies.
PUBLIC SECTOR & POLITICAL
We have all heard the stories about how 'the surveys got it wrong'. We really believe in the importance of qual research to understand the nuances and make sense of public opinion.
FOUNDATIONS, TRUSTS & PHILANTHROPY
We explore the lives of your beneficiaries to identify messaging and programmatic interventions that put people at the heart of your foundation or trust's investment strategy.
We have a wide range of clients, from the smallest charities to the largest bluechips, and as each organisation is different, so is the nature of our partnership. We have worked in close 1 to 1 collaborations through to presenting to some of the most senior CEO and trustee boards and client conferences.
We work across all 5 continents on subjects ranging from high profile topics such as Brexit and the ID charity sector 'scandal' earlier in 2018, through to understanding the issues of our time such as gender rights, immigration, animal welfare, education, cancer, disability and inclusive societies.
“We asked Humankind Research to pitch against some of the biggest and best known agencies for one of our most important and high profile international qual-quant projects. We are thrilled they won the pitch, the process has been seamless and professional and their results have been insightful and inspiring. The learnings are concise, clear and actionable. They really are a world class agency.”
Chris Gottleib, Marketing Director, London & Partners
"It has been a real delight to work with Humankind Research. They are fast and efficient in their project management, but where they come into their own and where they've really added value for Pearson, is their ability to get under the skin of respondents to deliver meaningful, actionable and strategic insights and recommendations. This is a super smart team who understand the brief and have always delivered above expectations."
Global Campaign Services Director, Pearson
"The three stand out aspects of what the Humankind team always bring to an Oxfam research project is: their unrivalled combination of a deep understanding of the complexity of "Oxfam and the sector " coupled with their knowledge of how brand and communications work; their ability to get underneath the brief ensuring all angles are covered and the skill they have to generate actionable insights that they always clearly communicate to a wide spectrum of internal stakeholders from policy makers to creative teams. And finally... they are also a really great bunch of people to work with!"
Tina Trythall, Head of Insight, Oxfam
The company was founded by Jess, Gail and Tom, who between them have over 40 years of research experience. Every project is led by at least one of the founding partners, so you know you are always in experienced hands.
Contact us at or call 0207 1172685
Gail has a background in experimental psychology which lead her to her first job in qualitative research in 2001. She started in-house at an ad agency, then moved to an international qual research agency for over 10 years working on global brand and comms strategy. She then landed her dream job as head of insight at Oxfam GB but a house move returned her to the agency world, this time to establish a specialist Social Purpose practice. She has recently spoken on a panel at the Bond Conference as well as presented research on global perceptions of London to an audience of 300+ at Tourism Means Business 2018.
Tom started his career in research 15 years ago and has worked around the world since then, leading a diverse range of projects for some of the world’s biggest brands and charities. Prior to co-founding Humankind Research, he was Managing Director of the UK's largest qual research agency and joint head of their specialist Social Purpose practice with Gail. He has worked with 'hard to reach' audiences from prison inmates in the UK to adolescent girls in Sierra Leone, and has led work spanning the breadth of campaigns, fundraising, programmes and corporate social impact work.
Jess’s career started at a comms agency, before she made the move into a qual research organisation to focus exclusively on Social Purpose work. She has lots of experience with traditionally “hard to reach” audiences, having worked for charities and Foundations in countries from Ivory Coast and Guinea to Myanmar and Indonesia as well as in the U.K. with young care leavers and struggling families. Her corporate experience spans a number of sectors, from FMCG to education, and she is passionate about the potential for brands to make an impact on social issues.
Jen is Humankind Research’s quantitative expert, with 20 years experience in agencies including Millward Brown, Ipsos and Hall & Partners. Jen’s experience covers the full breadth of project types, including working with some of the world’s best known brands in both the commercial and not-for-profit sectors. She is always focused on finding the most effective and cost-efficient approach to answer client objectives, and her thoughtful survey design, understanding of category and cultural context, and integration with the team ensure that qual and quant learnings are always seamlessly tied together in final output.
Alex Bennett Clemmow
Alex is an experienced researcher and social impact strategist, having worked across the globe for for NGOs, foundations and private sector companies. She has a deep understanding of development and gender issues, alongside technical skills as a linguist and cultural theorist, which she uses to help clients make more effective decisions about aid, programme development and communications. Before joining Humankind, Alex worked with NGOs in Nicaragua and Brazil, and then specialised in Social Purpose work at a leading insights and strategy agency.
Amanda has a background in branding and commercial research leading global qualitative projects in both the corporate and not-for-profit sectors. She has more recently spent 18 months working as a campaign strategist building public mobilisation, perception and behaviour change campaigns for global NGOs in health and development. She is passionate about the power of insight to drive positive change in society and, to this end, is studying a part-time sociology and social research MSc, specialising in understanding public attitudes towards social issues and sustainability, exploring the tensions between what people say and do.