Bringing Learning to Life: Understanding What Students and Teachers Really Need

Pearson

We worked with Pearson across multiple programmes to understand how young people experience school and learning—through in‑home ethnography with children aged 7–16 that revealed real‑world frustrations, motivations and tech needs.

Through qualitative exploration with teachers, school leaders and MAT stakeholders in both the UK and US, we uncovered how brand, communications and creative propositions land in the classroom and staffroom.

Our research surfaced the practical and emotional factors shaping learners’ and educators’ engagement with products, qualifications and the Pearson masterbrand—highlighting opportunities to humanise the offer and better support everyday teaching and learning.

These insights informed brand and creative development across multiple Pearson teams, helping strengthen connections with teachers, elevate student perspectives and guide more effective communications globally. [HKR creds...n Jan 2026 | PowerPoint]

Impact:

A richer evidence base that helps Pearson shape more relevant, empathetic and effective learning experiences—ensuring both teacher and student realities drive brand, product and communications decisions.