When The Waters Rise: Flooding Through The Eyes of Those at Risk

British Red Cross

We began by listening deeply to people across the UK who had lived through severe flooding—especially those facing socioeconomic disadvantage—to understand the emotional, practical and long‑term impact of these events.

Using a place‑based approach, we worked in four flood‑affected communities across England, Scotland, Wales and Northern Ireland, capturing real‑life experiences through mobile self‑ethnography, sensitive interviews and conversations with local leaders.

Their stories revealed a powerful pattern: the people least able to prepare for, withstand or recover from flooding are often those with the fewest resources, the least access to information, and the most difficulty securing timely support.

We transformed these voices into a published report that brings their reality to the forefront—calling for systems that are more inclusive, more responsive and designed around the needs of those most affected.

Impact:

A human‑centred evidence base that equips British Red Cross and policymakers to reshape flood preparedness and response—so the people most exposed to risk receive the support they need, when and where it matters most.