Guiding Innocent Towards the Future of Sustainable Packaging

Innocent

Work across Europe to understand consumers' evolving relationship with packaging, sustainability and the environmental anxieties that shape their behaviour; and how these factors explore expectations of brand behaviour. We then developed concepts based on what we heard, before exploring these with consumers and mapping how they performed against emotional, functional and sustainability needs to deliver clear direction on which concepts to prioritise and how to develop them.

Impact:

A consumer‑anchored packaging innovation strategy that pinpoints the solutions most likely to drive behavioural adoption, reinforce Innocent’s leadership in sustainability, and shape a future‑ready portfolio.