Humankind’s research central to The FA’s first ever South Asians in Football plan

Back in September 2024, The FA commissioned Humankind to explore experiences of football amongst England’s diverse South Asian communities.

Delivering that work in recent months has directly informed The FA’s first South Asians in football plan, and we are immensely proud to see the work come to life in this way. Read more about the new plan here.

A huge thank you to Dal Darroch and Phil Belsey for the opportunity to work on this critical piece of research. We know this is a significant milestone in the trajectory of making the game more inclusive for all.