Older and Wiser

Happy first birthday to our quantitative practice! We’re now twice the number of quantitative specialists, we have over 20 completed projects under our belts, and we are enjoying an incredible mix of clients and topics in our heartland of research-for-good.

From the get-go, a key focus of our approach to quantitative research was to weave the Humankind Research ethos into all stages of our work; we wanted our samples to be truly representative, to include underserved audiences, and our survey design (and findings) to be accessible for all.

In the past twelve months we have undertaken multiple segmentations, supporter understanding studies and knotty behavioural projects - and have witnessed our work be a driving force behind urgent campaigns, inclusive initiatives and press advocating for change.

A particularly stand out project for us so far is our collaboration with Barnardo’s, helping to equip them to get through the UK fostering crisis by understanding who in the population has any inclination to become a foster carer, how to find these people and how to harness underlying motivations and help them overcome the barriers they face. See more about the campaign here.

We’ve also loved our work with Youth Music, taking on and evolving their Sounds of the Next Generation study to establish robust data points on experiences of, access to and impact of music on the lives of children and young people from babyhood to 25-year-olds. More on the report here.

We’re looking forward to another year of working with inspiring client teams, continuing to see the powerful impact research can have on bringing about change and growth – and imagining what we’ll be writing about in our 2nd birthday blog!

Amy Watson

Quantitative Director