Stroke Association x Arthur: Finding strength through support

“Every day, 240 people wake up to the life-changing impact of a stroke.” This sobering fact is taken from the Stroke Association’s autumn TV advert, created for the charity by our long-time partner, creative agency Arthur. It’s a moving 60 seconds, showing how stroke can impact anyone and that the event of a stroke is just the start of a long and difficult journey for the survivor and their family.

The team at Humankind Research undertook two waves of qualitative research and were able to feed some really rich insights into the development of the campaign. We loved doing the work and were delighted to hear from our clients at Stroke Association that the response to the ad has been overwhelmingly positive. Feedback from across audiences – including stroke survivors, supporters, healthcare professionals and charity sector peers – has been wonderful, and they’ve even had stroke survivors reaching out to them.

We feel so fortunate to have contributed to work that’s having a demonstrably positive impact. Do watch the ad and spread the word about the cause.

Sarah Brierley, Director