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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

November 29, 2019

At Humankind, we think about how our actions as consumers and the actions of businesses contribute to climate change and environmental damage pretty much every day. Often it’s the obvious and visible things people worry about - flying, eating meat, plastic waste, but w...

November 21, 2019

This month we loved the ‘Pay Gap Pound’ project by Mr President and SheSays.

Nearly 50 years after the Equal Pay Act, the gender pay gap still exists. The Pay Gap Pound initiative launched on November 2nd, the day that women in the UK effectively stop being paid compare...

November 21, 2019

Image: Ariel Molina/EPA

At Humankind we carry out lots of research understanding how people think and feel about social issues, including the climate crisis. In line with thinking from lead behavioural economists, we find that typically people struggle to be motivated b...

March 13, 2019

The Conscious Advertising Network is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.

The aims of CAN are ambitious and wide-ranging:

  • Ad fraud should be eradicated

  • The indu...

December 6, 2018

As a B Corp, we're always keen to get the message out there about a better way of doing business that also incorporates social and environmental good. And in recent months it has seemed like more and more people are switching on to this too. From business leaders to ce...

November 19, 2018

Alongside panellists from Mercy Corps and Devex, Tom recently took part in the first episode of a new podcast series for Bond, the UK network for organisations working in International Development. The episode focussed on the recent media scandals to hit the ID sector,...

April 25, 2018

The narrative of the damaging role played by ‘clicktivism’, or online activism, is well established, and only intensifying as the likes of Change.org, 38 Degrees and Avaaz gain prominence. It focuses on the illusory nature of online actions as a force for change, allow...

March 9, 2018

I LOVE Ovo's launch ad, for so many reasons. But of course I'm the target audience, so how do we think it might link to an ever more disengaged public audience?

We think it taps into three things brilliantly well...

1) It makes a tangible link between climate change and...

March 9, 2018

We were pleased to have some of our recent proprietary research cited in this article by Molly Anders of Devex

February 14, 2018

We're very excited to say that Gail will be speaking at Bond's conference on Monday 26th February, on a panel discussing how to raise funds from a sceptical public. She will draw on proprietary research we have done with Daily Mail readers, and supplement it with some...

January 15, 2018

Today marks blue Monday, said to be the most depressing date in the calendar, as variables including weather conditions, debt, the end of Christmas, failed New Year’s resolutions and low motivation levels converge in a perfect storm of gloom. But now the man who coined...

December 22, 2017

We have been reading the recent coverage of the Radi-Aid Awards, which challenge aid groups to shift away from stereotypes about people living in poverty. It is a complex area, and a great one to open up debate about: there’s huge value in moving away from the vision o...

November 29, 2017

We wrote a blog for Bond, the International Development network. You can check it out here: https://www.bond.org.uk/news/2017/11/how-to-engage-a-development-cynical-audience-insights-from-daily-mail-readers

October 26, 2017

Yesterday we went along to an event to celebrate 2 years of B Corps in the UK. The evening brought together lots of different UK B Corps, and left us feeling inspired and proud to be part of such a movement.

Below are just a few reflections we had, as we were updat...

October 10, 2017

We were interested to see yesterday's Nobel Prize for economics awarded to Richard Thaler, the so-called father of nudge theory. Key to his thinking is the fact that gut instincts can often overrule rational choices - a retort to the image of rational economic man prev...

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