Key considerations for charities in the new fundraising landscape

As the Fundraising Preference Service launches this week, this article sums up some of the key things for charities to think about: https://www.theguardian.com/voluntary-sector-network/2017/jul/03/five-big-issues-all-fundraisers-face

Given these challenges faced by fundraisers, it's now more vital than ever for charities to connect with (potential) audiences via human insights and shared values - and to be in a constant 'innovation' mindset.