As the Fundraising Preference Service launches this week, this article sums up some of the key things for charities to think about: https://www.theguardian.com/voluntary-sector-network/2017/jul/03/five-big-issues-all-fundraisers-face
Given these challenges faced by fundraisers, it's now more vital than ever for charities to connect with (potential) audiences via human insights and shared values - and to be in a constant 'innovation' mindset.