Goodvertising Awards
The annual Goodvertising Awards recognise the year’s most impactful creative campaigns, and aim to inspire others to use their power and messaging to drive positive behaviour change.
2020’s winners have just been announced and cover a range of topics including carbon footprints, regenerative farming, food preservatives and tampons. We’ve picked some of our favourites below:
Go Back To Africa
In this campaign Black & Abroad rehashes the derogatory ‘Go Back to Africa’ phrase to encourage Black clients to travel to Africa, and challenges the biased preferences of white tourists in typical travel industry ads.
Climate Action Vodka
Koskenkorva Climate Action Vodka is made entirely from regeneratively farmed barley that draws CO2 from the atmosphere and stores it back into the ground, helping to tackle climate change, and improve biodiversity and soil quality at the same time.
Pay It Forward
The Big Issue’s Pay It Forward initiative has created the world’s first resellable magazine. With the help of digital bank Monzo, Big Issue magazines now come with individual, scannable QR codes that allow readers to pass magazines on to a friend who can then scan it to pay the original vendor again. This helps vendors earn more money and counters the challenges raised by an increasingly cashless society.
The Tampon Book
The Tampon Book was a protest against Germany’s 19% tax on tampons as ‘luxury goods’ and a way of getting round it. It was the first advertising campaign to cause a change in German law.
A Hard Pill To Swallow
In this campaign Sweden’s largest private pharmacy, Apotek Hjärtat, sheds light on the absence of environmental regulation surrounding the production of medical drugs, following the discovery of chemical remnants found in public water in Hyderabad, India, a key global centre for the production of pharmaceutical drugs.