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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

December 9, 2019

In the run up to the election we have conducted some proprietary research (focus groups) exploring what are the main barriers to committing to use your vote to support a key issue... something we see a lot of charities asking for, but what are the mental hurdles people...

November 26, 2019

We love this new ad from Movember focussed on encouraging young men to reach out to each other. We're increasingly working on projects focussed on this cohort of men and their health, particularly mental health - and this feels like a really exciting contribution to th...

September 4, 2019

It's great to see Cadbury is raising awareness on an issue we’ve understood first hand through our research. We hope this marks a deep, longstanding partnership, not just a one-off campaign

October 23, 2018

A brilliant ad from Nike Mexico, with a similar high energy to Da Da Ding, showing girls and women enjoying the visceral fun of sport despite society's restraints 

October 23, 2018

Although we've seen the 'social experiment' format a lot in recent campaigns, Bodyform's latest ad highlights an important facet of tackling gender issues - bringing boys (and men) into the conversation

October 23, 2018

A little over a year old, this ad marks a major shift in the Brazilian beer brand's marketing - tackling its sexist past head on by giving a group of female artists license to literally "tear up" old campaigns and redesign them through their own eyes. A positive step i...

September 28, 2018

We love this video from our friends at Catsnake - a lovely way of making recycling emotive!

November 22, 2017

A bold approach from Mexico's Tecate, telling domestic violence perpetrators: "we don't want you as our consumers".

November 22, 2017

A groundbreaking commercial from India showing an adopted daughter talking about her transgender mum - a great example of brands taking on society's "taboo" issues

October 22, 2017

A powerful campaign from sanitary towel brand Libresse, challenging head on the public squeamishness at periods and period blood. 

September 21, 2017

An interesting 2minute film from the Gates Foundation to highlight progress of the UN Global Goals ahead of UN General Assembly Week.

http://www.campaignlive.co.uk/article/bill-melinda-gates-foundation-best-times-worst-times-vice-impact/1444952

The film talks of both the...

September 21, 2017

A powerful film from Unicef and 180 Amsterdam drawing moving parallels between the experience of child refugees now and in the Second World War 

September 21, 2017

Great Unicef video based on human connection, helping to show child refugees as children first and foremost.

September 12, 2017

An eerie video illustrating the extent of pollution in school playgrounds, and asking people to join the fight for clean air. 

August 22, 2017

An idea that leverages more than a few social stereotypes, but great for any car manufacturer to be thinking about how to make driving safer. 

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