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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 18, 2017

We've seen a lot of the breaking the echo-chamber thinking recently - from Heineken to Wall Street Journal's Blue Feed Red Feed experiment. Obviously finding ways of healing the divides is a top priority at the moment and it's interesting  thinking about how to 'open m...

July 1, 2017

Simple and straight to the point. It feels like inclusivity and diversity has taken the place of gender and female empowerment as hot topic for Social Purpose brands (see that wonderful Heineken ad). Obviously not surprising in today's political environment, even in Ca...

June 30, 2017

The issue of the day: a divided society. The execution really captures the zeitgeist and does inclusivity in a way Pepsi certainly didn't! Great stuff Heineken. Now let's have a beer and discuss.

December 16, 2016


Well done Mars. 20% of people in the UK have a disability, a statistic that is clearly not represented on screen or in advertising. Another fantastic unstereotype piece of comms using humour to break the ice and remind viewers that disabled people are just the same as...

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