Humankind Research's news, thoughts and views
Advertising and innovation from charities and purposeful brands
July 3, 2017
Using a digital platform that is already engaging millions to build connection to the Syrian crisis.
Video gaming for charity fundraising, what a fantastic way of engaging a young (male) target using micro-donations.
Altmann + Pacreau
People want to help, we hear it all the time, but most people feel unempowered to do so or unqualified; this fundraising ad for French Red Cross does a great job of turning that feeling of impotency to one of power.