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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 3, 2017

Using a digital platform that is already engaging millions to build connection to the Syrian crisis.

July 3, 2017

Video gaming for charity fundraising, what a fantastic way of engaging a young (male) target using micro-donations.

July 3, 2017

People want to help, we hear it all the time, but most people feel unempowered to do so or unqualified; this fundraising ad for French Red Cross does a great job of turning that feeling of impotency to one of power.

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