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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

December 22, 2017

We have been reading the recent coverage of the Radi-Aid Awards, which challenge aid groups to shift away from stereotypes about people living in poverty. It is a complex area, and a great one to open up debate about: there’s huge value in moving away from the vision o...

July 3, 2017

Video gaming for charity fundraising, what a fantastic way of engaging a young (male) target using micro-donations.

July 3, 2017

People want to help, we hear it all the time, but most people feel unempowered to do so or unqualified; this fundraising ad for French Red Cross does a great job of turning that feeling of impotency to one of power.

June 30, 2017

We always talk here about how hard it is to imagine an alternative future, and this now-centricity is one of the things really holding people back from deeper engagement in the environment debate. This does a brilliant job of illustrating 'the new way of living' throug...

June 14, 2017


Costa Sunglasses - don't fear the fin. Using survivors of shark attacks to tell a pro-conservation message. Kind of reminds me of this great WWF poster from 2010. In this case the image really does say 1000 words.

May 15, 2017


 Great innovation for virtual campaigning where real life campaigning isn't safe or practical, using the 'add location' tool on Instagram to gather voices (or rather images) together. We love this as an answer to the 'what can I actually do from here' question of the f...

April 11, 2017

Taps into the small change mentality whilst using some great digital innovation

July 11, 2009

Some seriously clever imagery playing into the visual cues of healthcare to remind us of the personal benefit of environmental messaging.

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