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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

November 29, 2019

At Humankind, we think about how our actions as consumers and the actions of businesses contribute to climate change and environmental damage pretty much every day. Often it’s the obvious and visible things people worry about - flying, eating meat, plastic waste, but w...

March 9, 2018

I LOVE Ovo's launch ad, for so many reasons. But of course I'm the target audience, so how do we think it might link to an ever more disengaged public audience?

We think it taps into three things brilliantly well...

1) It makes a tangible link between climate change and...

June 30, 2017

We always talk here about how hard it is to imagine an alternative future, and this now-centricity is one of the things really holding people back from deeper engagement in the environment debate. This does a brilliant job of illustrating 'the new way of living' throug...

June 14, 2017


Costa Sunglasses - don't fear the fin. Using survivors of shark attacks to tell a pro-conservation message. Kind of reminds me of this great WWF poster from 2010. In this case the image really does say 1000 words.

July 11, 2009

Some seriously clever imagery playing into the visual cues of healthcare to remind us of the personal benefit of environmental messaging.

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