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Humankind Research's news, thoughts and views

Advertising and innovation from charities and purposeful brands

July 3, 2017

We love some of the innovations in sustainability design, and this feels like well thought out useful packaging.

June 5, 2017

We have always believed in people centric research and our innovation process is very much predicated on a human-centric design approach.  We loved seeing some of these circular economy innovations in the Guardian, centred on helping people with the problem of waste....

May 20, 2017

At Humankind Research we're passionate about recyclable packaging and love working on innovation and NPD projects that prioritise consumers AND the environment. So we're delighted to see Dame Ellen MacArthur launch a competition to reduce plastic waste in packaging.

May 8, 2017

Agency:

How does a brand or corporate communicate the positive impact it makes on society without being accused of purpose washing?

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