Insight.
Empathy.
Impact.

Impactful, actionable qualitative and quantitative research for clients across the commercial and not-for-profit sectors.

Insight.

We combine innovative research tools with decades of global experience — across countless sectors, audiences and contexts — to uncover insight that genuinely deepens understanding. Everything we do is grounded in best‑practice ethics and a real curiosity about people, helping us shape thoughtful, insight‑led strategies rooted in human experience. 

Empathy.

People sit at the heart of our work. We’re deeply attuned to the needs and contexts of participants and clients alike, approaching every project with care, sensitivity and respect. By creating warm, positive experiences for everyone involved, we build the meaningful human connections that lead to richer, more authentic insight. 

Impact.

We’re not here to simply uncover interesting findings — we want to help our clients make a real difference. Our work is always focused on clear, strategic and actionable recommendations that support your goals and help turn insight into meaningful impact. 

What we do

“Human insight that makes
good things happen”

View our work

  • “Wellcome has worked with Humankind for a few years now on a range of projects with global stakeholders. The team are a joy to work with: they are reliable, insightful, committed, warm, values driven, and deliver impactful work that has been critical to informing our work and strategy. We've worked together on enough projects now to have been exposed to lots of the team and we get the same experience every time - that's when you know that there is a magic organisational culture in place.”

    Wellcome 

  • “We were hugely impressed by their passion, expertise, and strong grasp of the topic. Their ability to get right to the heart of participants’ experiences and deliver rich, meaningful insights—brought to life brilliantly through a presentation, report and even a podcast episode—is genuinely outstanding. The whole process has been an absolute pleasure. We’re excited to see what they can do next for us.”

    Gambling Commission 

  • “The team at Humankind are the embodiment of openness and collaboration. From a partner perspective, this is highly valued - they feel part of our team and vice versa. They’re a joy to work with, experts in their field with and we’d recommend them to any brand looking for deep and actionable insight”

    Raw London 

  • “Working with Humankind Research has been fantastic. The process has been professional and flawless. Their deep understanding of the charity sector and their ability to really get the best out of the participants has been fascinating to watch. The results have been incredibly insightful, delivered clearly and concisely. I would really recommend working with Humankind”

    Amnesty International UK 

  • “Humankind ‘get’ us and work seamlessly as collaborative partners with us. They also deeply understand charities and are able to get to the sharp actionable insight that really delivers for us and our partners.”

    Arthur London 

  • “It's been a true pleasure working with Humankind. They demonstrate expertise and professionalism in every aspect of their work whilst tackling complex problems with ease and managing projects smoothly. The quality of insight uncovered is excellent, as is the clear yet empathetic way in which they articulate findings which bring everything to life. They are a fantastic team who I would highly recommend.”

    Battersea 

  • “It is a real delight to work with the team at Humankind Research. They are fast and efficient in their project management, but where they've really added value for Pearson is their ability to get under the skin of respondents to deliver meaningful, actionable and strategic insights and recommendations. I always leave a debrief having had at least one A-ha moment! This is a super smart team who understand the brief and have always delivered above expectations.”

    Pearson 

  • “Humankind have been consistently excellent. Their project management is adaptive and calm under pressure. They are exceptional at moderation with kids and caregivers, creating safe, energetic rooms that unlock honest input. Their rigorous analysis lands clear, practical recommendations, not just findings. But their presentations are the standout; they’ve brought the voice of our consumers and shoppers to life for senior stakeholders and driven key decisions. They make my job easier and more joyful. Hands down my favourite vendor (out of 20+). 10/10 would recommend.”

    Leading toy company